Creative direction / Collection 01

Made for
the makers.

An apparel collection for the hands behind the art. Rooted in craftsmanship, designed to be worn.

Explore the collection   ↗
Masten apparel collection, shirts, jacket and embroidered cap arranged in a framing atelier
01 / The everyday uniform

The T-Shirt Collection

A quiet signature at the front. A stronger story at the back. Premium blanks in washed charcoal, ivory, forest green, and heather gray.

02 / Everyday accessories

The Caps

Unstructured silhouettes, vintage-washed cotton, and small gold embroidery that feels like a fashion label.

03 / Modern workwear

The Studio Jackets

Hardwearing canvas with a soft, lived-in finish. Refined Masten embroidery, minimal back details.

04 / Client-facing apparel

The Gallery Uniform

Simple, timeless styles for the front of the store: gold logo at the chest and a tiny frame-corner stitch at the cuff.

01 — Palette

Warm ivory, washed charcoal, deep forest green, and Masten's signature gold.

02 — Decoration

Chest embroidery for restraint. Screenprinted or specialty-ink backs for artwork. Minimal cuff signatures.

03 — Next steps

Select preferred concepts, confirm production quantities and fits, then prepare print-ready artwork and vendor specifications.